#1 Herbert Hofmann (Photo by Stil in Berlin)

#2 Voo tumblr

Herbert Hofmann who some of you maybe already know from his blog in the Les Mads network is the new buyer and creative director of the young concept store Voo in Kreuzberg’s Oranienstraße.
Herbert and I met as interns at Agency V some years ago and he is not only the loveliest and most easy to work with person, he also has an enormous and effortless sense of style. Although he has a solid degree in Geographics I always knew he must and will succeed in fashion. Herbert’s aesthetics range from the rough mountains of his home city in Austria inspired elegant retro climbing/ski sport look over skate and street wear, scandinavic influences and classic menswear to graphic, avantgardistic high fashion elements.
As he does a moodboard for Voo from now on at the Voo tumblr not only I can get my daily dosis of Herbert from old Agency V times again – have a look and get inspired.

J.

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