Instead of the capital Monki and Weekday chose Hamburg (and Essen but only Monki) as their first German shop locations. So everyone travelled to Hamburg to find more inspiring and also affordable stuff by the creative swedish. Bedazzled by fancy details en masse, fantastic drinks and surreal looking cupcakes we discovered the different worlds of Weekday and Monki.

We found it very clever by H&M to buy Adam Fribergs concepts Weekday and Monki how he described in the interview he gave to Les Mads both want to provide different types of young people / women. While H&M became such a beloved shop in the last year that it was sometimes a bit scary. Weekday and Monki brighten up the german landscape. While Monki with its illustrative trademark is totally playfull and girlish in a very cute way music loving twentysomethings will find their tight jeans and all the rest at weekday. In our opinion both concepts are very reasoned, perfectly played out and unique and new to Germany. Nevertheless and even just because of these straight conceptions it’s very inspiring to find the nice things in the different shops and combine them to make up an more individual look.

A. + J.

∞       view comments