Wild Nothing - Paradise (2012)

In the last years Youtube had the function now Spotify fulfills: Discovering new music, making easy shareable mixtapes. One of the best discoveries of these pre-Spotify times was the dreamy showgaze of Wild Nothing, it was featured in 2010’ summer mixtape. This summer came out their second album Nocturne which is also fabulously airy and fluffy.
The single Paradise is now released accompanied by a sweet and easy video directed by Matt Amato and featuring Michelle Williams, a flight over the clouds and the Niagara Falls. This perfect associative imaging reverbs the typical Wild Nothing mood instead by grainy retro film asthetic in digital pastel blurriness. It’s filmed with a Motorola Razr cellphone.

The imperfect, immediate and spontaneaous asthetic of cheap digital moving pictures really triggers me. Contemporary and retro 90s at the same time it reminds me of the revolution by the portable, more flexible cameras in the early 60s. It expresses zeitgeist. Fashion retailer COS made also a nice collection video using this digital technique last winter season and it totally didn’t look cheap. Unfortunately I can’t find it anymore.

J.

∞   Wed  24 10 12    view comments