KENZO SS13 Score by Nicolas Godin

I just discovered the nice little “score” for Kenzo’s Spring Summer Menswear 2013 show made by Nicolas Godin of frenchdarling band AIR. Of course it’s a bit funky and jungle themed with much percussion.

The redesign of the brand Kenzo is anyway really fascinating. Designer duo Humberto and Carol from Opening Ceremony took certain characteristics of traditional Kenzo like the mix of patterns, the bright colours, the medaillon logo, the french x-factor and the folk worldliness / jungle / animal theme and buffed them up in perfection to create this hipster trendiness and the hype.
What I love most about their designs and the campains is the winking playfulness and the rigour that makes the difference between some random beautiful ideas and a very own fashion universe. You can have a bit of an idea and insight having a look at the blog Kenzine. This perfection of art direction makes the Kenzo creations very desirable, on the other hand things seem a bit too calculated so one might feel a bit too much like a sucker – but at least like a sucker for nice and intelligent designs.

J.

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